Newsletter Design, Editing, and Copywriting – The Helper’s Organization

A complete editorial and content overhaul from the ground up done for The Helper’s Organization, a Norfolk, Virginia non-profit, and carried out production for just over 18 monthly issues. Handled editing, marketing, and content creation. Management of a small, rotating, team of writers and contributors was necessary for completion during most months.

Helper’s Chronicle – January 2015

Helper’s Chronicle – June 2014

Analytics

Readership: Improvement of approximately 125% during the course of production run.

Open Rate: Improvement from ~10% to 34.6% on average, higher than the industry average for non-profits according to Mailchimp.

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